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AJ Prindle & Co. is a cataloger and web-based retailer of diverse products that can be used in and around any vehicle - from 12-volt blenders and laptop cases to pet harnesses. used car classifieds
Ford research has shown that over 36% of drivers - 65 million people - say their vehicle is not outfitted to fit their lives. Increasingly, Americans are working, eating and socializing in and around their vehicles. AJ Prindle products address vehicle owners' needs for the mobile aspect of their lives, regardless of the brand or make of their car.
AJ Prindle & Co. is actively pursuing both Ford and non-Ford customers. used car classifieds Ford brand teams can access products and customized order fulfillment for key Ford marketing programs such as the Ford Explorer Test Drive program which is already in effect. AJ Prindle is also working with other Ford groups to develop a system to offer products through Ford dealers. Non-Ford customers are being targeted via direct mail catalog and webstore, with product offerings for all vehicle owners, both new and used.
``AJ Prindle will enable Ford dealers, brand teams and product teams to create a closer connection with consumers and their lives. used car classifieds The relationship also serves as one more way for Ford to enhance their brand positioning and develop deep, long-term customer relationships,'' says Eoin Comerford, AJ Prindle President.
``The creation of AJ Prindle is a direct result of our research that concluded that more than a third of all drivers say their vehicles are not geared to fit their lives. More than 180 million drivers spend an average of 70 minutes per day in their vehicles. used car classifieds To tap this market, AJ Prindle offers a product mix that crosses traditional categories of auto accessories, sporting and travel goods, communications technology and entertainment,'' added Comerford.
AJ Prindle & Co., L.L.C., a direct mail catalog and web-based retailer, offers product solutions that address the real life needs of the automotive consumer. AJ Prindle helps people adapt their vehicles to fit their varying lifestyles. AJ Prindle offers products for all vehicle makes and models, both new and used.